Key Performance Indicators
Daily Active Users
4.2M
▲ 12.4% vs last quarter
Feature Velocity
34
▲ 8 shipped this sprint
NPS Score
72
▲ +5 pts from Q1
Churn Rate
3.1%
▼ 0.4% above target
Roadmap Completion
68%
● On track for Q2
DAU Growth Trend
Daily active users over 12 months
Product Mix
Revenue by product line
User Retention Cohorts
D1 / D7 / D30 retention %
Feature Adoption Rate
% users engaging per feature
Initiative Tracker
Active Initiatives
| Initiative ↕ | Owner ↕ | Priority ↕ | Status ↕ | Progress ↕ | Due Date ↕ |
|---|---|---|---|---|---|
| Mobile Checkout Redesign | Sarah K. | P0 | Delayed | Jun 15, 2024 | |
| AI Recommendations Engine | Marcus L. | P1 | On Track | Jul 1, 2024 | |
| Creator Monetization Tools | Priya N. | P1 | At Risk | Jul 30, 2024 | |
| Real-time Collaboration | Alex T. | P2 | Complete | May 30, 2024 | |
| Advanced Analytics Dashboard | Jamie R. | P2 | Planned | Aug 15, 2024 | |
| Notification Center v2 | Sam W. | P1 | On Track | Jul 15, 2024 |
H1 2024 Roadmap Timeline
Gantt View — All Initiatives
Timeline across all product areas
Jan
Feb
Mar
Apr
May
Jun
Total Initiatives
24
● H1 2024
Completed
9
▲ 37.5% done
At Risk
5
▼ Needs attention
Blocked
2
▼ Dependency issues
Sprint Velocity
Story points per sprint
Roadmap by Category
Initiative distribution
North Star Metrics
Monthly Active Users
28.4M
▲ 22% YoY
Avg Session Duration
18.3m
▲ +2.1m increase
Conversion Rate
4.7%
▼ −0.3% vs target
Revenue per User
$8.42
▲ 14% increase
Support Tickets
1,240
▼ +8% this week
Funnel Conversion
User journey drop-off
Revenue Trend
MRR over 12 months
CSAT by Product Area
User satisfaction trend
Error Rate by Feature
P0/P1 incidents per 1k sessions
Cross-Functional Team
SK
Sarah Kim
Sr. Product Manager
3 features92% ✓
ML
Marcus Lee
Lead Engineer
12 commits98% ✓
PN
Priya Nair
UX Designer
5 designs88% ✓
AT
Alex Torres
Data Scientist
8 models95% ✓
JR
Jamie Rivera
User Researcher
2 studies90% ✓
SW
Sam Wong
Backend Engineer
18 commits97% ✓
Sprint Health Score
Team performance per sprint
Capacity Radar
Used vs target per function
Team Metrics
Individual Contributors
| Name ↕ | Role ↕ | Sprint Pts ↕ | Completion ↕ | PRs ↕ | Blockers ↕ | Morale |
|---|---|---|---|---|---|---|
| Sarah Kim | PM | 32 | 92% | 4 | 0 | ⭐⭐⭐⭐⭐ |
| Marcus Lee | Engineer | 45 | 98% | 12 | 1 | ⭐⭐⭐⭐ |
| Priya Nair | Designer | 28 | 88% | 3 | 2 | ⭐⭐⭐⭐ |
| Alex Torres | Data Sci | 38 | 95% | 6 | 0 | ⭐⭐⭐⭐⭐ |
| Jamie Rivera | Research | 22 | 90% | 2 | 1 | ⭐⭐⭐⭐ |
| Sam Wong | Engineer | 52 | 97% | 18 | 0 | ⭐⭐⭐⭐⭐ |
Active Experiments
Running Tests
11
● Across 4 products
Winning Variants
5
▲ Ready to ship
Inconclusive
3
● Needs more data
Avg Lift
+8.3%
▲ vs control
Experiment Lift %
Results vs control
Statistical Confidence
p-value per experiment
Experiment Log
All Experiments
| Experiment ↕ | Hypothesis ↕ | Sample ↕ | Lift ↕ | Confidence ↕ | Decision ↕ |
|---|---|---|---|---|---|
| CTA Button Color | Orange > Blue | 42K | +12.4% | 97% | Ship |
| Onboarding Flow v2 | 3-step > 6-step | 18K | +18.7% | 99% | Ship |
| Homepage Hero | Video > Static | 31K | −3.2% | 85% | Kill |
| Pricing Page | Annual highlight | 9K | +5.1% | 88% | Monitor |
| Push Notification Copy | Emoji > Plain | 65K | +7.8% | 94% | Ship |
| Search UX Redesign | Inline > Modal | 22K | +2.3% | 72% | Extend |
Market Position
Market Share
34%
▲ +2pts vs Q1
Feature Parity
87%
▲ vs top competitor
Brand Awareness
62%
● Stable
Sales Win Rate
58%
▲ +6% this quarter
Market Share Over Time
% share by competitor
Feature Radar
Us vs Competitor A & B
Competitive Matrix
Feature Comparison
| Feature ↕ | Us | Comp A | Comp B | Comp C | Advantage |
|---|---|---|---|---|---|
| AI/ML Recommendations | ✓ Advanced | Basic | ✗ None | Basic | Strong ▲ |
| Mobile Experience | Building | ✓ Strong | ✓ Strong | Average | Weak ▼ |
| Analytics Suite | ✓ Best-in-class | Average | Good | ✗ None | Strong ▲ |
| API Ecosystem | ✓ 200+ integrations | ✓ 150+ | 50+ | 20+ | Moderate ► |
| Enterprise Security | ✓ SOC2 + ISO | ✓ SOC2 | SOC2 | ✗ None | Moderate ► |
Critical Alerts
Mobile Checkout Conversion Dropped 18%
Conversion fell from 5.8% to 4.7% over 48 hours. Affects ~120K daily users. Possible regression from v3.2.1 deployment.
D30 Retention Below Target by 13pts
Current D30 retention is 62%, target is 75%. Cohort analysis shows issue starting with March 2024 signups.
Q2 Roadmap: 2 Features Behind Schedule
Mobile Checkout Redesign and Creator Tools at risk for Q2 delivery. PM sync recommended this week.
Support Ticket Volume Up 24% This Week
1,240 new tickets vs 1,000 avg. Top categories: login (34%), payment errors (28%), performance (18%).
A/B Test "Onboarding Flow v2" Reached Significance
99% confidence with +18.7% lift. Ready for 100% rollout. Estimated +340K MAU impact.
Competitor A Launched AI Analytics Feature
Shipped "Smart Insights" — AI-driven dashboard. Review competitive position and consider accelerating our AI roadmap.
Alert Analytics
Alert Volume by Type
Last 30 days, weekly
Mean Time to Resolve
MTTR in hours by severity